The Bachelor’s in Communication Studies degree program provides students with a curriculum to meet the needs of liberal arts and pre-professional students oriented toward communication-related careers such as marketing, sales, recruiting, public relations, strategic communication, and market research among many others. The undergraduate curriculum focuses upon the application of theory and research in human communication to a variety of personal, social, and organizational settings. Majors may elect to follow one of five areas of emphasis (health, integrated, interpersonal, social media and communication technology, or strategic and organizational communication). All majors complete a capstone sequence that consists of two courses intended to integrate academic coursework and apply course material to real-world experience.
Areas of Emphasis:
The Bachelor’s in Communication Studies with a emphasis in Health Communication focuses on communication over the lifespan, health campaigns, mediated communication, and persuasion. Learn how to design and evaluate effectively health messages to be communicated interpersonally, organizationally, and within the community at large.
The Bachelor’s in Communication Studies with a emphasis in Integrated Communication focuses on general communication education. This option allows students to tailor their degree program to enhance communication skills with their own goals and passions in mind.
The Bachelor’s in Communication Studies with a emphasis in Interpersonal Communication allows students to develop their ability to investigate, identify, and enact effective behaviors in personal relationships such as family, coworkers, small group, friends, and romantic partnerships. This knowledge complements fields that involve or focus on the betterment of these relationships
Social Media and Communication Technology
The Bachelor’s in Communication Studies with a emphasis in Social Media and Communication Technology allows students to gain expertise in the emerging role of social networking and social media in human communication for interpersonal, instructional, organizational, and strategic contexts.
Strategic and Organizational Communication
The Bachelor’s in Communication Studies with a emphasis in Strategic and Organization Communication allow students to develop their ability to successfully navigate any organization by improving your understanding of organizational communication, social media, small group dynamics, persuasion, and communication campaigns.
All applicants whose first language is not English must provide proof of English language proficiency. WVU accepts either the TOEFL or the IELTS for this purpose.