The Bachelor’s in Business Administration degree requires successful completion of 120 semester hours, including (1) the Program of General Studies; (2) the Business Administration Core; and (3) one of the five areas of emphasis listed below. In order to earn this degree, students are also required to maintain a cumulative grade average of at least 2.25 (C) for all courses in Business.
The Business Administration Core consists of introductory courses from all major business disciplines taught at Concord University. It is intended to provide a comprehensive understanding of a broad spectrum of fields in business administration and a foundation for specialized study in the student’s chosen area of emphasis.
The objective of the accounting area is to provide the education to pursue a variety of accounting and business careers. The curriculum includes exposure to descriptive and analytical information useful in the business decision-making process.
The administrative systems area of emphasis provides instruction in the theory and skills needed to function in and successfully manage current office environments, as well as the flexibility to adapt to future office environments as technologies change. Students completing the program are often employed in support services such as administration, payroll, information and data processing; facilities management; materials scheduling and distribution; conference planning and travel; records management, telecommunications management, and security.
The objective of the finance area of emphasis is to prepare students seeking career opportunities in the areas of corporate finance, investment management, and management of financial institutions. Rigor in course work and quantitative skills is emphasized. Students completing the program receive adequate exposure both in financial theory and policy essential for career growth in a sophisticated and competitive environment within small or large financial organizations.
The management area of emphasis provides students with a comprehensive understanding of the principles, processes, and practices involved in the management of people and organizations. Students completing this program of study typically secure employment in a wide variety of business careers that range from the management of small businesses to employment in large organizations of all types.
The marketing area of emphasis is designed to offer the student a general business education with the aim of developing a career in the field of marketing. Marketing consists of numerous activities that link the production of goods and services to the consumer or industrial user. The curriculum emphasis is on professional preparation for developing marketing strategies and management of marketing operations. Wide-ranging opportunities are available for marketing students in all types and sizes of for-profit and not-for-profit organizations including retailing, wholesaling, service agencies, health-care organizations, educational units, and governmental institutions. The marketing area of emphasis provides students with comprehensive exposure for career options within many branches of marketing, including: advertising, sales, marketing management, retailing, marketing research, and product management.
Each student is assigned a Division academic adviser who will be available to answer questions, provide guidance in course selection, assist in setting goals, and help students make knowledgeable career decisions. Students meet with faculty academic advisers to plan academic scheduling, and advisers sign all registration and change of schedule forms. Students are encouraged to meet with advisers periodically to discuss academic progress, career placement, and special needs.
Why choose West Virginia for your U.S. Education? Brochure
Dr. Clark Egnor, Director
West Virginia Higher Education Policy Commission
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